dxFeed Courts Indicator Sellers as TradingView Store Deadline Hits Sunday

TradingView closes off-platform sales of invite-only scripts this Sunday, November 1, and dxFeed pitched its dxScript engine to displaced sellers on Wednesday. Vendors who keep taking payment outside TradingView's Marketplace risk having their scripts blocked outright, as FinanceMagnates.com reported when the platform moved paid indicator sales onto its own store.

The timing is the story. dxFeed, a subsidiary of Devexperts, is offering indicator sellers a scripting home inside their own branded apps — days before the largest retail charting platform locks them into its commerce rails or shuts them out.

What does the November 1 rule change?

From Sunday, access to invite-only scripts on TradingView can be sold only through its Marketplace. Any vendor still collecting payment elsewhere puts that script at risk of being blocked.

The store itself is still thin. It listed 52 paid scripts today, priced from $4.99 to $199 a month — the same count FinanceMagnates.com tallied on Tuesday. TradingView said in August that more than 1,000 authors had applied for a slot. That gap between 1,000 applicants and 52 listings suggests the funnel is tighter than the application number implies.

What is dxFeed actually selling?

dxFeed describes dxScript as a component brokers, fintechs and indicator sellers bolt onto products they already run. Buyers keep their own branding and their own commercial model. They skip building a scripting language from scratch.

The engine launched in July as a JavaScript-based language running on dxFeed market data. Backtesting and signal alerts are listed as later additions, not shipping features. That distinction matters for sellers comparing it against a mature store.

The name has history. Devexperts introduced DXscript in 2021 for traders writing their own indicators, and opened its DXcharts library to custom JavaScript indicators in March. So Wednesday's pitch extends an existing stack rather than launching a new one.

There's an AI angle too. dxFeed says an agent built into dxScript converts trading logic written in plain language into code. TradingView went the other way in September, connecting accounts to external AI assistants such as ChatGPT and Claude for market data, screeners and alerts. One vendor embeds the model; the other opens the gate to third-party assistants.

Denis Krivolapov, product manager for dxScript at dxFeed, said trading technology is shifting to a modular model where firms add what they need without rebuilding their stack. "Scripting should be one of those building blocks," he said.

What do sellers pay in each store?

The economics differ sharply across the three main venues for paid indicators and algorithms:

• TradingView: 0% platform fee under Creator Program terms, with no end date. An earlier version said the rate would hold at least until October 1, 2026.
• MetaQuotes: 20% of sales in its MQL5 Market, per the store's rules.
• Spotware: 30% in the cTrader Store it opened to algo developers in December 2024.

That puts the platform cut at 0% to 30% of each sale, depending on venue. TradingView's current zero is a teaser in effect, not a permanent price sheet — the October 2026 language in the earlier terms shows the rate was always framed as revisable.

For a seller moving $10,000 a month in subscriptions, the spread between TradingView's 0% and Spotware's 30% is $3,000 in monthly fees. Store choice is a pricing decision, not a technical one.

What should desks and sellers watch next?

Sellers face a Sunday decision: join the Marketplace, accept a third-party store's cut, or own their distribution with a component like dxScript. TradingView's 0% fee makes the first option cheap today, but the earlier 2026 sunset clause shows how fast those terms can move. Whether dxFeed's pitch converts depends on shipping the backtesting and alerts features currently listed only as future additions.